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The Hohenlohe Region

Ever heard of Hohenlohe? There are still people who will give you a puzzled look when you mention our wonderful region’s name. This probably has to do with the fact that, long ago, Hohenlohe led a sleepy existence. However, it must have been “beauty sleep”, because it has done wonders for the area. Since then, businesses and tourists have discovered this stunning corner of Germany.

Hohenlohe is situated in between the A6, A7 and A81 motorway right in the middle of southern Germany, or, to put it more precisely, in north eastern Baden-Württemberg, close to the border with the Franconian part of Bavaria. The region is largely rural in character, but it is within easy reach of major cities. Stuttgart, Nürnberg, Würzburg and Ulm all lie within a radius of 100 kilometres.

If you’re thinking about taking in the charms of Hohenlohe and looking for overnight accommodation in Schwäbisch Hall or near Crailsheim, the Hotel smartino is the right choice for you.


Hohenlohe has developed into a highly dynamic and successful economic area. A number of leading companies are domiciled here. Relative to the population, Hohenlohe boasts the highest density of global market leaders of any region in Germany. Focal points are the electrical engineering industry, the metalworking sector (above all, vehicle manufacturing and mechanical engineering), instrumentation & control systems, the chemicals industry, plastics engineering and the textile industry. It‘s no coincidence that the German Congress of Global Market Leaders is held in Schwäbisch Hall every year. The number of so-called “hidden champions” makes even more impressive reading. These are companies which are leaders in their own field, but which have kept a relatively low profile – out of the public eye, as it were.

For more information please visit: www.wfgonline.de

Art & Culture

The people of Hohenlohe enjoy a thriving cultural life, with events ranging from music, theatre and literature to art and cinema. Schwäbisch Hall has been a festival town since 1925. Open-air theatre productions (Freilichtspiele) on the over-500-year-old steps of St. Michael’s Church and in Schwäbisch Hall’s Globe Theater attract thousands of visitors each summer. The Künzelsau Theatre Festival (Künzelsauer Burgfestspiele) and a number of other indoor and open-air events bear testimony to the cultural diversity. Every year, the “Hohenloher Kultursommer” festival hosts over 65 concerts in such unique venues as castles, monasteries and churches.

Schwäbisch Hall is a town of art and museums and home to two major museums of national significance: the Hällisch-Fränkische Museum, which provides a window on living history; and the Kunsthalle Würth, which showcases internationally significant works of art from the Würth Collection.

However, there is plenty on offer for lovers of pop, dance and rock music, too. For example, the Kantine 26 pub, not far from the smartino, offers live music, DJ-hosted club nights and other events.

For more information please visit: www.schwaebischhall.de/kulturstadt.html & www.kantine26.de/sha/


Hohenlohe is a land rich in castles and historic towns. The region is full of outstanding scenery and places of interest. Especially worth seeing are Götzenburg Castle in Jagsthausen, Schöntal Monastery, Krautheim Castle, Leofels Castle and the ruins of Forchtenberg Castle, as well as castles in Bartenstein, Kirchberg, Langenburg, Neuenstein, Öhringen, Waldenburg, Erkenbrechtshausen and Weikersheim, which are open to visitors. Attractions include the cycle paths along the rivers Kocher, Jagst, Tauber and Neckar, not to mention the unrivalled open-air museum in Wackershofen near Schwäbisch Hall. The town of Waldenburg on the edge of the Swabian-Franconian Forest as well as the village of Heuberg near Pfedelbach offer panoramic views across wide expanses of the Hohenlohe Plain.

For more information please visit: www.hs-tourismus.de